Is Modlily Legit? A Comprehensive Review Worth Reading (2024)

• Noelle
• June 10, 2023
• Last Updated: 09/06/2024
• 7 minutes

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Let’s get right to it. Is modlily.com (the women’s clothing shop) a legit website? The short answer is no, they are a SCAM!

In this 100% unbiased and detailed review (I am NOT paid to write this), I will share my purchase and return experience, my thoughts on their clothing, and my observations and research regarding their brand and website. Keep reading for more!

Table of Contents

My First Impression of Modlily

I am always on the hunt for scams, and it is in my nature to be skeptical UNTIL I’m proven wrong. Here are some notable red flags I’ve come across after digging around their site:

1. When first entering their website, I am bombarded with FIVE pop-ups!
2. Their product images are HEAVILY Photoshopped/AI-Generated.
3. Their image style is inconsistent.
4. Their product names are heavily keyword-stuffed.
5. They have floating stickers with things like ‘Free gift’, and ‘2024 NEW’.
6. I see a lot of poorly-written English and formatting issues. For example, the very first sentence of their About page says, “We are launched in 2009,and hope to be the preferred online fast fashion brand of global consumers.”
7. Their entire About page is FULL of stock photos.
8. They list their Trustpilot and Sitejabber rating on their About page.

There are many more red flags that I left out and undoubtedly missed. This is just my initial overview of the shop’s website – keep scrolling for a deeper dive!

Please note that sustainability is complex and can be difficult to determine from the consumer's end. My response here is based on information provided by this shop, context clues, tell-tale signs, etc. Since my blog is not focused on proving sustainability claims, I encourage you to further research.

Where Is Modlily Located?

According to their Terms of Use page and Facebook page, they are located in Hong Kong and China.They are located at the following places:

• ROOM 01, 21/ F, PROSPER COMMERCIAL BUILDING, 9 YIN CHONG STREET, KOWLOON (Hong Kong)
• 上海市 上海市, 201026 (China)

Where Does Modlily Ship From?

According to my tracking information, my order was originally shipped from overseas. I received my order from a distribution center in New Jersey (United States).

Where Is Modlily’s Clothing Made?

My items were made in China.

Business • Domain Info

• According to their Terms of Use page, Facebook page, and marketing emails, they are affiliated with the following legal business names:
  • HONGKONG YUZHEN E-COMMERCE CO., LIMITED 2409809
  • 上海胜铠科技有限公司 (translates to Shanghai Shengkai Technology Co., Ltd.)
  • Modlily Co., LIMITED

• The website modlily.com was registered in October 2014.

Services • Policies • Products

The below info is accurate as of this post’s publish date. For the most current and updated info, please check their website.

• They have M Points loyalty program where you can earn, redeem, and spend points.
• US shipping is free over $69.
• Returns are allowed within 30 days of delivery. A $9.99 shipping and handling fee is deducted from your refund for using their return label. The following items are not returnable: Beach blankets, swimming rings, sunglasses, jewelry, hair accessories, items marked as “No returns or exchanges”, Flash Sale items, and Final Sale items.

• They carry standard and extended sizes from S to 6XL, and plus sizes from 0X to 3X.

Modlily Clothing Review

I ordered the below items on 6/2/2023 to my address in North Carolina (United States). I paid a total of $100.50to Modlily.com (service@modlily.com)via PayPal. The charge appears on my credit card statement as “PAYPAL *MODLILY COM”. – View Order Confirmation

1) Split Leaf-Print Belted Maxi Dress

Brand or Supplier Label: Unknown

Color/Size/Cost: Pink / M / $34.98

Country: Unknown

Material: The product page states “100% Polyester”.

Fit: I ordered based on the size guide provided, and it is the right size, but not the right fit for my proportions. It is a straight fit, and is not good for curvier shapes. View my Body Measurements for size reference.

Quality: In my opinion, the quality is okay. The material is a bit scratchy, and I see some loose threads in various places. See my to know my current quality-rating standards.

Value: On sale, this could be worth it for the right person!

2) One-Piece Swimwear

Brand or Supplier Label: Unknown

Color/Size/Cost: Black / M / $28.98

Country: Made in China

Material: Different materials are listed in two places:

• Product page- “88% Nylon, 12% Spandex”
• Care label- 82% Polyester / 18% Spandex

Fit: I ordered based on the size guide provided, and it fits well. View my Body Measurements for size reference.

Quality:In my opinion, the quality is okay. See my to know my current quality-rating standards.

Value: Though it is not the highest quality one-piece, it is pretty and fits well. It is worth the price!

3) Mesh High-Waisted Tropical-Plants-Print Bikini Set

Brand or Supplier Label: Unknown

Color/Size/Cost: Coral / M / $31.98

Country: Made in China

Material: Different materials are listed in two places:

• Product page- “82% Nylon, 18% Spandex”
• Care label- 82% Polyester / 18% Spandex

Fit: I ordered based on the size guide provided, and it is the right size, but not the right fit for my proportions. The upper waistband fits a bit tightly while everywhere else fits okay. View my Body Measurements for size reference.

Quality:In my opinion, the quality is mediocre. The center where it is sewn together (top of the key-hole) is too low and creates a weird shape, and the bottoms aren’t lined. See my to know my current quality-rating standards.

Value: It is NOT worth the price I paid.

Shipment Info

I received three items in one package at my address in North Carolina (United States). The package came from a warehouse/distribution center in the United States. I was provided a tracking number.

Package Shipped From: 371 Little Falls Rd. STE 4, Cedar Grove, NJ 07009 (United States)

Shipping Timeline:

• I placed my order on Fri, June 2nd
• My order shipped on Fri, June 2nd
• I received my package on Tues, June 8th

Total time of 6 days

Their shipping policy states up to 19 days (including processing time) for standard U.S. shipping.

Return & Refund Info

I completed a return request for all items via their return portal on June 8th. It was instantaneously approved, and I was provided a prepaid return label. I mailed the package on June 9th.

Provided Return Address: 371 Little Falls Rd. STE 4, Cedar Grove, NJ 07009 (United States)

I received a full refund of $85.95 (minus the prepaid shipping label fee and shipping insurance) on June 27th. I received it eighteen days after mailing the package. – View Refund Receipt

Customer Service Experience

Responsiveness

My experience was seamless, and I didn’t need to contact their support email for anything (including the return since it was done through their return portal). My return was approved and I was provided with the next steps instantaneously. However, I spoke with support via their instant chat about a Chinese address that I found connected to their site. Their response was “what??”. It was a rather unprofessional, language-barrier-filled conversation.

Return

They provided me with the following return/refund options:

1. Full store credit (no return fee)
2. Standard return (incur $9.99 shipping fee)

I went with the second option.

Modlily Background Research

‘Sister’ Sites

Read this List of Online Stores that I suspect the owner of Modlily also owns and operates. I put this list together using plagiarism tools like Copyleaks (premium), and by looking for clues like identical landing pages, matching site logos, PayPal merchant names (if there are similarities to my other orders), business addresses, site layouts, etc.

Reverse Image Search

Based on my findings, there are MANY other small boutiques/online shops/marketplaces that appear to sell many of the same items as Modlily. Possible reasons for this include the use of the same suppliers, this shop operating as a wholesaler or marketplace, the same owner operating multiple stores and/or selling on multiple platforms, the use of stolen images, etc.

With that being said, I found several of the same products on Amazon, Temu, Walmart Marketplace, etc. for much cheaper. For example, I found the below tankini for $29.98 on Modlily, and $17.82 on Walmart Marketplace. Based on the reverse image search results, I believe these are near-identical, low-quality items offered at different prices.

Website/Company Search

No suspicious information (such as lawsuits or alerts from the Better Business Bureau) was found.

Customer Reviews

Modlily overall has a good rating on Trustpilot and Sitejabber. However, ~25% of the reviews are 1 or 2 stars. To summarize the bad reviews:

• Poor Customer Service: Many customers report unhelpful, automated responses and difficulties in getting refunds or returns processed.
• Long Delivery Times: Orders often take weeks or even months to arrive, if they arrive at all.
• Product Quality Issues: Numerous complaints about products not matching the website images, with clothing being poor quality, ill-fitting, or different from what was advertised.
• Refund and Return Problems: Customers struggle to get full refunds; instead, they are often offered store credit, even when products are returned.
• Misleading Advertising: Several reviews mention deceptive practices, such as false claims of free returns, misleading promotions, or shipping insurance fees.
• Unresolved Complaints: Some customers never received their orders or refunds.

I agree with some of these complaints – these incidents/experiences should be kept in mind.

Be wary of positive reviews on sites like Trustpilot. While not all do this, many companies manipulate their overall rating by spamming their page with fake reviews.

• They falsely advertise their products – for example, they list nylon on the product pages of the swimwear I purchased when they are actually made of polyester.
• I had unprofessional/suspicious interactions with support.
• Their clothing/swimwear is of unimpressive quality.

Are you the owner of this shop? If you would like to provide clarification regarding any statements made, please send me a message. I am happy to make the necessary changes to this post with sufficient evidence.

Comments (via Reddit)

Click the ‘View more on Reddit’ or ‘View comments’ button below to go to this review’s discussion page. I encourage you to write a comment or read others’ comments if available!

Is Modlily Legit? - modlily.com
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